Onix and publicity information

Arrived back in Europe to dramatic early morning sky over the west coast of Ireland. Having spent the crossing from JFK pondering how to deal more effectively with informing on-line retailers and other trading partners about publicity events and other information related to a title.

Many of my publishers raised that they felt the Onix specification was inadequate in terms of the information it allowed them to send regarding publicity related to a title. The Campaign Information field not really covering it for them. In particular they wanted to send information about author tours; publicity events and so on. It was felt that the sales promotion elements could do with being beefed up quite substantially.

Will write more on this when have thought through a possible specification in more detail.


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